Our Industry Experience Programmes
SOCIAL MEDIA MARKETING FOR BUSINESS GROWTH
Master of Social Media Marketing
We will go in-depth in case studies and proven strategies with effective tools on how to run a successful campaign, create engaging content that targets your audience, and how to manage and measure the success of your social media efforts, as well as explore effective social media marketing in different industries from global social media experts. This program is all about return on investment and mastering the art of social media in business. No modern marketing strategy is complete without a solid social media marketing plan.
CONTENT MARKETING FOR BUSINESS GROWTH
Master of Content Marketing
In this program, we will go in-depth on case studies and provide strategies and a skill that will enable you to master and create successful content for various business industries that will engage and generate billions of dollars from successful content experts in actual companies around the world and avoid wastage in the budget for poor results.
MASTER OF SEARCH ENGINE OPTIMAZATION MARKETING
Master of SEO Marketing
This program will teach you how to master SEO marketing in order to raise your business’s visibility on all major search engines and improve your organic traffic from Google, Bing, Yahoo!, and other search engines. You’ll learn about keyword research, meta tags, title tags, page content, backlinks, social media marketing, and much more, and you’ll be able to start generating revenue without wasting money by employing case studies and SEO methods and strategies from worldwide SEO specialists in Business.
DIGITAL MARKETING TRENDS FOR BUSINESS GROWTH
Master of Digital Marketing Trends
In this program, you will study in-depth about keeping up with digital marketing trends as technology evolves. You will discover proven techniques and tactics to stay relevant and take advantage of new technology or changes to prevent losing potential customers from trend experts all around the world. Embracing the latest digital trends and incorporating them into your branding strategy is the greatest approach to ensure that a brand keeps up with the times.
DIGITAL COMPETITIVE ANALYSIS FOR BUSINESS GROWTH
Master of Digital Competitive Analysis
This program will provide you with a solid understanding and tools for performing effective digital competitive analysis (DCA) such as competitor research, market segmentation, competitor analysis, and customer relationship management, as well as how to use the information to make better profitable business decisions by evaluating competitors and customers in real-time to ensure competitive advantage from real data intelligence experts.
INFLUENCER MARKETING FOR BUSINESS GROWTH
Master of Influencer Marketing
In this program, we will go through understanding influencer marketing in full, and using proven techniques and case studies, you will be able to discover and engage the top influencers for your campaigns to reach the proper audience and start seeing returns from your digital marketing investments. Influencer marketing is becoming increasingly prevalent in today’s digital ecosystem and cannot be avoided. Marketers use influencers to improve brand exposure, engagement, and sales.
DIGITAL PUBLIC RELATIONS FOR BUSINESS GROWTH
Master of Digital Public Relation
The program will go in-depth on mastering online PR through case studies, strategies, and tools to create content that can be used to promote your business, brand, or product, as well as how to manage online PR and crisis management and be able to write press releases and ensure your business gets the earned or paid media attention it requires, as the internet has become a powerful tool that can help your business get noticed.
e-COMMERCE MARKETING FOR BUSINESS GROWTH
Master of eCommerce Business Marketing
In this course will show you how to successfully market your eCommerce store within the growing complexity of digital marketing, where we are often tasked with having to wear multiple hats across a wide variety of disciplines.
Having to understand and manage SEO, SEM, Social, Content, Affiliates, and now increasingly UX, Data, and the Web, means that there will come a point where certain aspects of our work will need to be offloaded to somebody else, whether internally or externally.
If internally isn’t a realistic option or if externally sounds like a good idea to you, then you’re in the right place. One of the biggest concerns, when people outsource their marketing (or almost anything for that matter), is that of perceived risk.
e-COMMERCE MANAGEMENT FOR BUSINESS GROWTH
Master of eCommerce Business Management
The term ECM refers to any software that allows content creators to manage their own websites. This includes WordPress, Joomla, Drupal, etc. There are many different types of ECM systems out there. Some are free while others have a monthly fee. Most of them allow users to upload content and make changes to their website without needing to know HTML code.
An ecommerce website design is a type of web design that focuses on selling products online. These designs can range from simple landing pages to fully-featured shopping carts. They often include features like product catalogs, search functions, payment options, shipping methods, and customer reviews.
An eCommerce platform is a piece of software that helps businesses run their entire business through an online storefront. An eCommerce platform typically has built-in tools that help sellers create listings, send out emails, track inventory, and accept payments.
DIGITAL PUBLIC RELATIONS FOR BUSINESS GROWTH
Master of eCommerce Development
The rise of e-commerce has been a major factor in the growth of many industries. Businesses have realized the benefits of selling their products online, including increased sales, lower operating costs, and greater customer convenience. However, not all companies can afford to invest in traditional brick-and-mortar stores. An e-commerce platform provides these companies with a cost-effective way to reach out to potential customers. In this program, You will learn from industry experts what is required and how to carry out the successful construction of a converting eCommerce Store with all the tools and methods to establish a customer-centric eCommerce of all levels.
DIGITAL PUBLIC RELATIONS FOR BUSINESS GROWTH
Master of eCommerce Management
The eCommerce Management Course will provide knowledge and understanding of why eCommerce solutions are altering the way businesses function. As sales shift from outbound channels to inbound internet platforms, more organizations are seeking for strategies to meet expectations while remaining competitive in the market.
You will understand why and how eCommerce solutions make doing business easier and how leading merchants are jumping headfirst into eCommerce to streamline customer engagement, increase sales, and explore new markets.
This online course is designed to help you learn how to manage your e-commerce business effectively. You will learn about the different types of e-commerce businesses, including B2B (business to business), B2C (business to consumer), and C2C (consumer to consumer). In this course we will look at Introduction to eCommerce, Types of eCommerce Businesses, how to run an E-Commerce Business and Marketing Strategies for Online Business
DIGITAL TRANSFORMATION FOR BUSINESS GROWTH
Master of Business Digital Transformation
In this course, you will learn why there’s been a dramatic shift in eCommerce, with companies forming strategies to target both B2C and B2B with their products and services.
While some B2C companies are targeting businesses with their products, even more common is B2B companies selling direct to consumer (DTC). That’s because in the next five years, 81% of consumers plan to shop from direct-to-consumer brands. The lines are blurring and merchants can’t easily be categorized into just a B2B or B2C company anymore.
The problem online merchants are facing is that eCommerce platforms are often sufficient for selling to only businesses or only consumers, but not both.
The separate platforms these brands are using for each type of market can’t efficiently handle an all-encompassing strategy. That’s why brands need a fully-featured hybrid eCommerce. You will be able to learn about Hybrid Platforms to ensure the needs of the business are met profitably.
Ecommerce platforms are the backbone of any online business. They provide the ability to sell products and services online, while providing a secure environment for customers to pay for goods and services. There are many ecommerce platforms that can be used to run your own online store. Some of these include Shopify, Big Commerce, Magento, WooCommerce, OpenCart, etc.
2. You should always choose an eCommerce platform that offers the best value for money. This means choosing a platform that provides the features you need at a price you can afford. If you are looking for a simple solution, then you may want to consider using a free platform like WordPress or Wix. However, if you require advanced functionality, then you should look into paid options.